Over 90% of people read reviews about local businesses to determine their quality. Chances are, your patients read reviews to learn about your nursing home, too. With fresh reviews, you can boost your brand’s reputation.
You might have an easier time attracting new patients to your care facility as a result.
Generating fresh Google reviews can also boost your search engine ranking. Higher rankings on Google will help you reach more patients. The next time someone looks for a care facility online, your website could appear.
Not sure how to get more Google reviews for your nursing home? Here are three simple tips that can help.
With these tips, you can get more reviews from patients. As your brand’s reputation improves, you can build a relationship based on trust with prospective patients. You can expand your online presence to reach more people, too.
Give your brand the boost it needs with these three simple tips today.
1. Use Your Website and Local SEO
About 60% of people check Google My Business when searching for reviews.
First, take the time to update your Google My Business (GMB) listing. Your GMB listing displays your:
- Business name
- Phone number
- Photos and videos
- Customer reviews
Potential patients can check your GMB listing to learn more about your nursing home. They might click on the link to visit your website, too. If you haven’t claimed your GMB listing yet, start there.
Then, make an effort to direct more people to your GMB listing. You can get more Google reviews to keep your listing fresh.
About 85% of customers believe reviews older than three months are irrelevant. You need to keep generating reviews throughout the year. Otherwise, old reviews might impact your credibility.
Prospective patients might struggle to trust you as a result. Without brand trust, you might struggle to attract new patients.
Consider adding a page that’s dedicated to customer reviews to your website. Then, use a plugin to feed your GMB reviews to the page. Anyone who visits your website will see your latest patient reviews.
Then, add an eye-catching button asking people to post their own reviews on your GMB listing. Link the button to your GMB page. Creating a button will simplify the user experience, encouraging more people to post their reviews.
User Experience Design
If your website is old, outdated, or slow, people might leave without clicking around. They might not click on the button for your GMB listing. You could miss a chance to learn how to increase reviews as a result.
Instead, take the time to update your website with the user experience (UX) in mind. A positive user experience will keep people lingering on your website. You can increase your clickthrough rate and dwell times, too.
Improving these metrics can benefit your search engine rankings. A better search engine ranking can help you:
- Generate brand awareness
- Appear before your competitors online
- Boost brand trust and your credibility
- Generate more website traffic
- Attract fresh leads
If you’re neglecting the UX on your website, however, your bounce rate will rise. A high bounce rate can hurt your search engine rankings.
You can work with an experienced digital marketing agency to create a microsite with the UX in mind.
2. Utilize Social Media
If you want to learn how to increase Google reviews for nursing homes, start using social media.
Social media marketing is an effective way to engage your target audience. You can even use your existing reviews from patients to get more Google reviews.
Reformat your Google reviews into an eye-catching branded visual post. You can work with a digital marketing agency or use Canva to design your post. Then, share your post on social media.
Make sure to use hashtags that are relevant to your industry. Then, write an engaging caption. Encourage your followers to post their own Google reviews.
Don’t forget to add a link to your GMB listing.
Providing the link will simplify the process for users. Making the process easier could encourage more people to post their reviews.
Take the time to share reviews from patients throughout the year. In addition to visual posts, you can also create video testimonials. Don’t forget to add a strong call to action to each post encouraging future reviews.
3. Ask in Person
If you want to learn how to increase reviews on your GMB listing this year, consider asking in person.
Pay attention to when people rave about your care facility. If they’re happy, act on that good mood! Encourage them to share their thoughts on your Google My Business listing.
Try to connect with your patients and their children or caregivers. Getting reviews from multiple people can bolster your GMB listing. Meanwhile, prospective patients can get insight from multiple points of view.
For example, you might have a caregiver who wants to find a nursing home for their parent. They might want to hear about your nursing home from other caregivers. Perhaps they’re more concerned about the patient’s perspective.
Learning how to ask in person can take practice.
Don’t hesitate to ask, though. Otherwise, you might miss an opportunity.
Consider creating print materials with a QR code. The QR code can make it easier for people to visit your GMB listing.
If you’re not comfortable with asking in person, consider using email marketing instead. You can share emails that feature your latest reviews from patients. Then, add a button to the end of the email directing people to your GMB listing.
You can learn how to increase reviews while engaging your audience.
Then, review the results from your email campaigns to determine which call to action or subject lines produced the most results.
Perfect Patients: 3 Ways to Get More Google Reviews for Your Nursing Home
Learning how to get more Google reviews doesn’t have to feel complicated. Instead, give these three tips a try. With these strategies, you can get reviews from patients throughout the year.
You can boost your brand’s reputation and start reaching more prospective patients online.
Need help boosting your online visibility? We’re here for you.
Contact our team today to get started.