During the coldest months of the year, your residents need to stay active and stimulated. Unfortunately, this task can be difficult as temperatures drop and it becomes more difficult to head outside. As a result, winter can make it harder for everyone to maintain a healthy and active lifestyle. Also, the ice and snow that fall during these months can create hazardous conditions for seniors. Icy surfaces leave seniors more susceptible to falls that can cause serious harm.
It is not only physical problems that cause problems during the winter. Seniors, in particular, can also suffer mental health consequences due to prolonged inactivity. Residents in your nursing home may become prone to boredom because they are stuck inside. This lack of activity can lead to mental health problems unless met with activity and interaction.
Check out this list of the best ways to keep your residents stimulated and active during the winter months!
Offering exercises can be a great way to help your residents stay active. You can provide these exercises in many ways. Consider hosting a virtual fitness class with a trainer or providing resources like books and videos on physical fitness. Your skilled nursing staff can offer simple indoor exercises that will keep your residents healthy and happy throughout winter. For example, walks through the hallways of your facility and light weight-lifting activities are both great ways to keep seniors active. They can even use commonplace items, such as soup cans, for their weights! The Mayo Clinic suggests that seniors aim for 2 ½ hours of moderate-intensity exercise per week.
We recommend incorporating many different exercises in your routine to reduce boredom and lower the risk of injury. Breaking up exercises into different categories is a great way to achieve this. This breakdown also allows you to create several exercise classes that focus on different areas that benefit seniors. For example, balance exercises can help reduce the risk of falls (something that happens all too often to seniors). Flexibility exercises help improve mobility, and strength exercises provide muscle stimulation. These exercises can give your residents greater independence by making everyday tasks easier.
These exercises, especially done in a group, will provide plenty of opportunities for your residents to remain stimulated!
Getting out during the cold and dark days of the winter season can be difficult. Still, it can also be very beneficial for your residents. Outdoor activities on days where there is still some sun can help to increase vitamin D levels. Going on even a short walk can benefit seniors’ physical and mental health.
But, there are certain things you should keep in mind. For instance, ensure that the day you have chosen for your outing has a clear forecast for the whole day (you do not want bad weather to surprise you!). Second, plan your trips to ensure that the entire route is safe and free from ice and debris. Finally, ensure that your residents have the appropriate clothing, from hats to shoes, to keep everyone warm, dry, and comfortable.
Holding social events is a great way to bring your nursing home community together and keep residents excited. Events can take place indoors or outdoors (again, weather permitting). They can include various activities, from picnics to board games. Isolation can be one of the main problems during the winter months. This lack of social contact can result in health problems such as depression. Holding social events provides a way for your residents to engage in much-needed social interaction. It can be very beneficial to their mental and physical health when done correctly.
The bottom line is that vital to make sure that your nursing home residents keep active and stimulated during the cold winter months. Following the activities described here can help you go a long way.
If you are interested in promoting your facility’s services, the team at NursingMore is here to help.
Social media is a powerful tool that has made it easier for businesses to connect with consumers. Likewise, consumers often use social media to make more informed decisions about how they spend their money and whose services they employ. Reading reviews could play a significant role in how people make purchase decisions. In fact, one statistic shows that a staggering 97% of consumers find that reviews from fellow customers can sway their purchasing behaviors. While one negative online review isn’t enough to ruin a business, it can dissuade someone from interacting with them. Failing to address negative reviews can have a negative long-term impact on a business’ reputation.
Why can this be an issue for nursing homes? When people are seeking out reputable, caring facilities for their loved ones in need of care, they may turn to the internet to find facilities that best meet their needs. With that in mind, online reputation management is necessary for your nursing home to connect with people in need of elderly care for their loved ones. Below are some of the most pressing reasons why reputation management matters.
When people search online for a product or service they rarely, if ever, go to the second page of the search results. In fact, it is estimated that just second-page results represent no more than 6% of all website clicks. A website’s search engine performance is influenced by countless variables, some of which change consistently. That said, it’s important to remember that search engines provide a service, too. They prioritize the user’s satisfaction and provide the best possible user experience. How do they do this? By making sure that users find what they need. They pay attention to user habits, and if a website is visited frequently the algorithm assumes people prefer that site.
Likewise, it assumes that websites with fewer visitors are not meeting the user’s needs, so the algorithm places them farther back in the search results. In short, Google rewards good behavior. Low website traffic can both cause or be caused by poor online reputation. Decreased exposure makes it significantly harder for people to find you. With that in mind, you will want to ensure that your facility’s website is optimized for SEO so that it ranks high on web searches, which will better ensure that the people you want to see it do see it.
Families often see elderly care as a significant investment. After all, they are trusting other people to provide their loved ones with a clean, safe living environment and top-notch personal care. Beyond that, elderly care is a service rather than a tangible product. If someone is looking online for a new pair of shoes and the product they want has 20 negative reviews but 80 positive reviews then there is little risk involved. At the end of the day, they are just shoes.
The same can’t be said for nursing homes. Nursing homes don’t sell a product that is easily replaceable; they provide a service to people in need. If those 20 negative reviews appear to have a common theme, a family may question how well the facility can care for their loved one.
That said, receiving a negative review does not condemn your elderly care facility. Since social media allows businesses to contact consumers directly, many companies have started providing online customer support service through social media. It’s much more convenient than forcing the customer to stay on hold, listening to the same elevator music for 20 minutes until they can finally speak to a customer service representative. Better yet, this is done in a public setting – if potential customers see that a business is trying to help dissatisfied customers, they are left with a better impression than they would have gotten just by reading negative feedback. If someone vents their frustration with your nursing home online, showing your willingness to help through direct communication could help reshape their opinion for the better.
Brand loyalty is the term used to describe how strongly a customer feels about a specific brand when they are considering their options. Brand loyalty is built on retention, and customers are more likely to stick with companies who value them even more than they value the customer’s money.
Direct online interactions are one of the fastest and easiest ways to create a good relationship with clients. In other words, you should not just concern yourself with resolving the problems that dissatisfied customers are sharing with the world. Positive feedback also warrants a reply, even if it’s a simple ‘Thank you!’. In other words, showing how well you handle unhappy customers can attract people to you. How you interact with the individual customer is what makes them stick with you.
Why does this matter to customers so much? Customers don’t want to connect with businesses, they want to connect with other people. Genuine, personalized responses can do wonders for an online reputation because they have an emotional impact that an automated email does not. Now consider the impact that could have for an elderly care facility’s online reputation. People need assurance that your elderly care services will help their loved one, and that you truly care about the people you are helping. What better way to do so than to make an active effort to establish a meaningful relationship with the people who seek out your services?
Online reputation management for your nursing home requires more than replying to every comment you receive on social media. It’s an involved process which helps families find the best place to care for their loved ones. There are only so many nursing homes in the area for families to choose from – you can be the one they settle for, or you can be the one they want. Contact our team today, and we will create strategies to connect your elderly care facility with the people who need you.
If you are looking to bolster the reputation and reach of your facility, we want to help. Learn more about our approach and reach out to us today.
It’s that time of year again, and we are all itching to break out the decorations and candy canes. As 2021 comes to a ceremonious end, you may be wondering how to spread the holiday cheer at your assisted living facility. Many seniors may not be able to partake in the usual winter fun because of the ice, snow, and cold temperatures. However, that does not mean that they cannot get into the holiday spirit with their family and friends. That warm and fuzzy festive feeling is for everyone! That’s why we have curated this list of senior activities to keep the mood merry and the smiles bright at your senior care facility this holiday season.
One way to share the holiday spirit is to surround the world around you with it. What better way to bring some of that holiday merriment into your assisted care facility than put up a few decorations? These can go up in common areas as well as peoples’ rooms. Denominational holiday decorations can be helpful for seniors who are religious but unable to attend ceremonies and services or connect with their faith communities. Still, even just seeing some paper snowflakes cascading down the dining room wall or Christmas lights stretched throughout the hallways can brighten some days!
Holiday cards are a wonderful way to stay in touch with loved ones during the winter. They can also allow for a fun social activity. Seniors can make cards for favorite staff members, family, and even each other. Assisted living centers can set aside some time for everyone to get together and make cards. Centers should also purchase some regular cards for seniors who might have a hard time with fine motor skills, so they can still get involved. So bring out the fun drawing utensils, glitter, and Santa stickers and allow your residents to get creative!
It is no secret that grandparents love spoiling their grandchildren, but not everyone is able to do the holiday shopping on their own. While your facility might plan shopping excursions for residents throughout the months of November and December, those who can’t get out do not have to miss out on all the fun. You could open an in-house holiday shop where residents can find gifts for grandchildren, children, and every other loved one and even have their gifts wrapped for them. You could even invite them to create their own handmade gifts: decorated holiday cookies, painted mugs, and so much more.
Many people can think of at least one holiday movie to which they return every December, whether that’s Miracle on 34th Street, It’s a Wonderful Life, or something more colorful and childlike like A Charlie Brown Christmas or the classic Rankin/Bass Rudolph the Red-Nosed Reindeer. You could plan a special holiday-themed movie night that residents can enjoy with their families and serve delicious fare like hot chocolate, holiday cookies, and more. You might even come up with fun themed games to accompany the movie, such as trivia hour or a fun craft.
We all want to keep family traditions alive and well during the holidays, but some seniors are bothered by the extra lights, sounds, and people. With that in mind, while larger, social parties are certainly worth planning, some residents may appreciate smaller-scale celebrations and activities. Some living in assisted senior care facilities might benefit more from a more intimate visitation from friends and family that does not interrupt their daily routines. Perhaps a quieter, small group celebration could involve a family dinner with favorite dishes and treats, holiday games and movies, and gift exchanges among close friends and family. You could even have residents name some favorite holiday traditions they have enjoyed and try to implement them into everyday activities so that others can experience them as well! That way, everyone can still feel involved in the festive joy!
Video chat platforms have exploded in popularity over the past couple years, and not just for virtual corporate meetings. Plenty of people have relied on this tech to stay connected to friends and family during 2020 and 2021. If families are unable to visit the care center this year, you could set up a virtual meeting so they can still see their loved ones. Senior activities don’t need to be in person to be fun and meaningful! You can even help residents decorate their living spaces so that they can show them off to their families.
Is your assisted living facility ready for the holiday season? Our team can help you promote your services to families who want to make sure their loved ones are comfortable and well cared for during the holidays. Reach out today and tell us more about your organization and how you hope to present your facility to families!
As someone looking to open an assisted living facility, it’s important to have things that will attract residents. There are specific things that assisted living residents look for before they decide which facility will work best for their needs.
Below we’re going to detail some factors that your assisted living facility needs to offer to residents to increase the number of people that choose to live there.
One of the nursing home benefits that residents look at before moving into an assisted living facility is the activities provided by the facility. Remember, people want to remain as independent as possible. Therefore, the activities your facility provides should reflect that.
The calendar should be full of activities such as trips to the grocery store, movie nights for residents, and various other excursions that encourage residents to be social and interact with others.
Activities should promote a sense of community and encourage those who once lived alone to nurture new relationships with other residents and the staff.
The transition from living in a home to a room is a lot for most people. Therefore you want to ensure that the rooms available for residents in your assisted living facilities are spacious and give the residents a sense of being home.
You’ll want to carefully choose floor plans that are open and allow residents to move about the space freely. Your facility should offer rooms that differ in size and price range to fit anyone’s budget.
The largest factor that helps people decide to move into your facility or not is the price. Although residents will be living their year-round, that doesn’t mean they want to run out of funds to pay for their living accommodations in the first month.
Create packages that appeal to residents of all earning levels. These packages should detail what’s included and other fees that might need to be taken care of.
For example, someone that is total care versus someone that is mostly independent would not pay the same monthly fee because they don’t require the same levels of care. The more care someone requires from your staff, the higher the price will be for them.
No one wants to live in a place that isn’t clean or organized. Ensure that your staff is trained to follow the proper cleaning procedures regularly.
Residents’ rooms should be cleaned daily, and they should have a schedule for the days that their laundry will be done. If your facility isn’t upholding cleaning standards, someone might likely look for another facility.
The cleanliness of your facility shows that residents are prioritized over anything else, and your staff is doing what they should to make residents feel comfortable and at home.
Nothing is appealing about having the same meals over and over each week. Potential residents will want to inquire about the meals provided to residents in your facility.
Can their order be personalized? What times are meals delivered? Do residents have to eat in the dining area?
These are a few of the questions that a potential resident may have when asking about food. Ensure that your facility provides residents several options to choose from.
Your kitchen should also be able to accommodate special instructions for residents that have specific dietary issues. These dietary requirements must be followed to ensure the continued health of residents.
Before someone moves in, there should be a review of their dietary needs to ensure that they are met during each meal. Meeting needs like these for residents increases their satisfaction with the facility.
Potential residents are going to want to see how the staff interacts with other residents. They’ll want to observe how the staff handles the hustle and bustle of an assisted living facility and take note of those that appear to be overworked.
When staff is overworked, it increases the likelihood of mistakes being made. Older people don’t want to feel like a burden to people. Therefore your staff should always approach residents with care.
Ensure that every so often, your staff goes through a refresher course on the proper techniques and procedures that they should adhere to at all times in the facility. Failure to do so could cause the facility to face heavy penalties or other legal issues should one of HIPPA’s rules be violated.
Being in compliance at all times is essential. There are companies out there that can work with your facility to ensure you remain within compliance regulations no matter what.
The last thing that people will look for before deciding to move into your facility is the residents’ satisfaction level. Residents that appear to be thriving and happy are the best marketers for your facility.
People want to know that just because they’re moving into a place that provides them more help with activities of daily living, they don’t have to sacrifice their happiness. Your facility should strive to always improve the quality of life for all residents that reside there.
Several things assisted living residents look for in a facility before beginning their transition. The first thing they might consider is the amount that they will pay to live there.
They also want to know that your staff is caring and has the proper training needed to take care of them. If you need help advertising your facility, contact Nursing More.
We can help you increase the number of residents you have in your facility. With Nursing More, we strive to help facilities like you create a suitable place for everyone and feel like home for all residents.
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Are you trying to put your nursing home on the map? Whether you’re a new retirement facility or you’re trying to rebrand and reach new people, it’s important that you have the right reputation and marketing.
But how can you do that? Do nursing homes even need any types of marketing or referrals when your nursing home provides a necessary service?
You might be surprised. Something as simple as nursing home reviews can be “make or break” in terms of the success and longevity of your facility.
If this is all new and confusing information to you, we understand and we want to help. Keep reading to learn all about the importance of nursing home reviews and how you can improve your reach by getting them.
Running a necessary service, like a nursing home, often leads owners and management to believe that there’s no need to pay attention to reviews. After all, people need you and a lot of recommendations come from word of mouth transferral.
But with the world going more and more digital, it’s important that you understand that online reviews are the new “word of mouth.”
Here are a few benefits of having great reviews for nursing homes.
When people are looking for reliable nursing homes for themselves or their loved ones, they want to know that they’re going somewhere trustworthy. Many people are afraid of nursing homes, so good reviews show them that people are satisfied or impressed by what you do.
For any type of business, your reputation is everything. A single low-star review isn’t enough to tank your business, but a plethora of good reviews is enough to build trust so more people are inclined to use your nursing home.
While star ratings are helpful, written reviews are often more so. People like to see specific things that they liked or disliked about your facility to make sure that you’ll suit their specific needs.
Did you know that reviews are actually a marketing tool?
When you’re trying to move your business up the search engine results on Google, you need to have good SEO. You also have to have great reviews on your Google My Business page.
As a nursing home facility, you’re in competition with every other retirement community and nursing home in your area. In cities or counties with large populations, this can mean that you’re competing with dozens of facilities.
When you’re higher up in the search engine, you know that more people will see you and they may be more inclined to use your facility.
Now that you know the importance and benefits of a good nursing home review, how are you supposed to build them up?
First, make sure that you have a Google My Business page. While there are plenty of review sites and your reviews will also show up in nursing home directories, Google My Business is often the first thing that people see.
Many people are only inclined to leave reviews on their own if they are very good or very bad. This makes it hard to get consistently positive reviews talking about pleasant and satisfactory experiences (which is the general aim of all nursing home facilities).
First, make sure that you’re offering exemplary service. You should have staff that is all trained and experienced and make sure that your grounds and the indoor of your facility are all clean, modern, and accessible. Make sure your amenities are competitive with other nursing homes nearby.
Once you’ve made sure that you’re offering the best possible care to your residents, consider placing information about leaving reviews on paperwork or at your front desk.
Many people may feel “put on the spot” if you ask for a review out loud, though this isn’t always the case. You don’t want to pressure anyone, but let them know that there’s a place for reviews if they want to use it.
Don’t try to bribe your residents or their family members for positive reviews. If you choose to offer an incentive, make sure that it’s for every kind of review.
From time to time, almost every business receives a negative review (or several). Don’t panic. If you have many reviews, these shouldn’t make too much of a dent in your overall rating.
That doesn’t mean that you should ignore these reviews, though.
First, read the review connected to the low star rating and determine whether or not it’s legitimate. From time to time, there may be fake reviews left by competitors or reviews with fake or exaggerated information from someone who was in the wrong.
After determining that the review is legitimate, look into the problems that they reported. Where can you improve your services? Is it possible that they just aren’t a good match, or are you lacking somewhere?
Remember, negative reviews are still helpful as long as they offer constructive information.
It’s a good idea to have someone respond to reviews in a compassionate and professional way to let them know that you apologize for their experience and would like to know how you could help. Mention that they should contact you privately to ensure that you’re able to have a real conversation.
Never argue or get defensive. This looks worse than a bad review. You can, however, offer a rebuttal if it’s neutral.
If you run a wonderful nursing home facility, it’s likely that you have satisfied residents and family members. If this is the case, you may already have great reviews.
If not, take steps to increase your good nursing home reviews. You’ll draw in new residents, increase your overall visibility, and build trust within your community.
If you’re looking to increase the reach of your nursing home facility, we want to help put you on the map. At NursingMore, we connect people with their ideal facilities so they can find appropriate care. Register to choose a plan and increase your business today.
In the United States, only 2% of people over the age of 65 live in assisted living facilities. However, there are likely many more people who should consider living in assisted living centers to help with their health problems.
Do you want to learn more about finding care for seniors and the benefits of assisted living? Keep reading these 8 signs that it’s time to consider assisted living for your older relatives.
One of the biggest signs that your loved one may need to consider living in nursing homes is that they have frequent accidents. As people age, they are more likely to lose their balance and fall. In fact, according to the CDC, about 36 million seniors in the United States fall each year.
These falls result in over 30,000 deaths each year.
If your loved one has frequent accidents, it may mean that they are unable to live on their own. When you notice increased accidents or other injuries, make sure you find your loved one proper care.
Another common reason that people need to find options for assisted living is when they have medical conditions that are difficult to manage. These conditions may require professional care or may be worsening.
For example, many seniors begin experiencing memory difficulties as they age. Whether these are diagnosed medical conditions, like dementia or Alzheimers, they may also just be a result of old age. However, if these problems worsen, you likely need the help of a medical professional.
Many assisted living centers or nursing homes offer memory care that is dedicated to patients with these memory issues. Regardless of the medical conditions your loved one faces, the employees at assisted living centers are trained to help.
If your loved one is unable to deal with or meet their personal needs, it is time for them to live in an assisted living center. For example, if they are unable to walk on their own, dress on their own, or even make food for themselves, it means that they need someone to take care of them.
It is also important to find an assisted living center for your loved one if you are unable to meet your own personal needs. If you are so busy taking care of your loved one that you are unable to take care of yourself, you need to find professional help for them.
Often, older adults with memory problems have a hard time understanding where they are and they may wander off. This can cause many dangerous situations and they may not be able to find their way home.
This is a common symptom of dementia and Alzheimers. While you can try to prevent this with door and window alarms and other preventative measures, it is difficult to keep your older relatives safe when they are prone to wandering away.
If you notice this behavior in a loved one, it may be time to find a new approach for them.
Declining health is a common problem for elderly adults and may mean they need to live in an assisted living center where they can get the proper care. For example, many older adults suffer from strokes, injuries from falls, and more. While you can try to help them in their own home, some conditions require much more care.
When you get help from assisted living centers, your relatives will be treated by professionals who can help them with their increasing health problems.
When older adults are isolated, it becomes more difficult for them to complete daily tasks. It can lead to health issues, anxiety, and more.
There are many reasons why older adults may feel isolated. Maybe they are unable to attend events because they are unable to travel or drive. If their spouse has passed away, it is easy for them to feel lonely.
Regardless of the cause of their isolation, it can create many problems for your loved ones. By bringing them to an assisted living center, they will have much more interaction and care than they are provided at home.
As a caretaker, you may feel like you are unable to take care of your other responsibilities when you are caring for a loved one. When you are unable to deal with other aspects of your life because you are taking care of an older relative, it is a sign that they need to find an assisted living center.
Finally, finding a nursing home or assisted living center may be less expensive for your loved one. When they have professional caregivers coming to their homes, the prices can skyrocket. For example, many elderly people may require at-home physical therapy appointments, a house cleaner, or even a home nurse to take care of them.
If these prices are getting out of hand, you can save potentially save money in assisted living centers.
It can be a difficult choice to move your loved one into an assisted living center. However, it may be necessary. Whether your loved one has worsening medical conditions or if you are simply unable to provide the care that they need, it is vital that you find a reliable assisted living center to help!
If you are looking for a great assisted living center, NursingMore can help! Our website offers reviews of nursing homes and we can help you find a great center for your older relatives. Contact us today to learn more!
With an aging population, more and more of us find ourselves seeking appropriate care for our elderly relatives. Currently, in the United States, around 4.5% of the population resides in a nursing home.
Choosing nursing homes is not an easy task. It will be more than just a home for your loved one. It will ensure that they enjoy their twilight years in comfort and with dignity.
Read on for our guide to 7 factors to consider when choosing nursing homes.
Before you begin your search in earnest you will need to work out the budget.
This calculation will be between the amount covered by your loved one’s insurance and their personal savings. When comparing nursing home costs, you will need to strike a balance between budget and facilities. Balancing costs with needs will allow you to find the best home for your loved one, at a realistic price.
If a nursing home has been certified by Medicare and Medicaid, you can have greater confidence in the standards of care. Both Medicare and Medicaid have stringent standards. Nursing homes must meet them to receive certification.
Both Skilled nursing facilities (SNFs) and nursing facilities (NFs) receive unannounced surveys. These happen periodically to check standards.
Often in families, there are only one or maybe two primary carers. The load of choosing nursing homes often falls to them. But everyone in the family will want to visit your loved one when they go into a nursing home.
It’s good to call a family meeting. Make sure that you include your loved one in the discussion, and value their input – they will be living there after all! Spend time together discussing nursing home options and comparing nursing home costs.
No choice will be ideal for everyone. By getting everybody’s input though, it will help everybody feel invested and happy with the decision in the future.
For the happiness of your loved one, your family, and yourself it is very important to get the location right. If the nursing home is too far away or is difficult to access, it will be hard to make regular visits.
Seniors thrive when they have regular contact with their family and friends. If at all possible, choose a nursing home that is close to their local area. This will help them to remain part of the community, and be good for their mental and emotional health.
It has likely been a long and difficult road to come to the decision to move your loved one into a nursing home. Often the decision is taken because it is simply no longer practical for your loved one to live alone. Possibly their needs are now too great to be cared for in their own home.
Work with your loved one’s primary care physician to get an understanding of exactly the level of care they need now. Also, consider the care they are likely to need in the future. If they have a degenerative condition, such as dementia, will the home be able to provide continued care as the disease progresses?
Talk to nursing staff in the homes you are considering about the types of services they provide. Discuss your loved one’s care plan with them before making any decision. If at all possible, choose a home that has the facilities to give them ongoing care. This may eliminate the need for a stressful move in the future.
Most patients living in nursing homes may have limited mobility, and doubtless, none are as active as they once were. But that doesn’t mean that they don’t still want to enjoy a good time!
Many nursing homes have a range of activities for seniors that your loved one may really enjoy. These could include entertainment services, therapeutic art and music classes, and concerts.
They may also include some wellness and pampering, such as manicures, pedicures, and hairdressing. Some also arrange to take more able bodies seniors out for visits as appropriate. All of these can help keep life interesting for your loved one between family visits!
Through the internet, we now have access to more information on nursing homes than ever before. As well as researching the kinds of facilities on offer, we can also read reviews from those who have experienced their services.
It’s true that some reviews can be polarized. It’s more common to write a review when we’re either very happy or very dissatisfied with a service. They can still give you a good general idea though of how the home is regarded. They will help you pick up on the strengths of the home, and things it could do better.
There are also online resources that allow you to find and compare Medicare and Medicaid-approved nursing homes near you.
Some nursing homes may also allow you to read references that have been written by the family of current and former patients. This can give you an insight into the home from the perspective of a loved one and can provide needed reassurance.
Choosing nursing homes is not easy. But if you follow these pointers, you’ll be able to make a good choice. A choice that will improve your loved one’s quality of life. A choice that will give you peace of mind knowing that they’re in safe hands, allowing you to cherish the time you spend together.
Nursing More provides services that help nursing homes promote their locations. We can also help you to be compliant, and engage with those leaving reviews. We have a range of features for nursing homes to help you take your business forward.
Contact us today to find out how we can help you to develop your nursing home business.
Over 90% of people read reviews about local businesses to determine their quality. Chances are, your patients read reviews to learn about your nursing home, too. With fresh reviews, you can boost your brand’s reputation.
You might have an easier time attracting new patients to your care facility as a result.
Generating fresh Google reviews can also boost your search engine ranking. Higher rankings on Google will help you reach more patients. The next time someone looks for a care facility online, your website could appear.
Not sure how to get more Google reviews for your nursing home? Here are three simple tips that can help.
With these tips, you can get more reviews from patients. As your brand’s reputation improves, you can build a relationship based on trust with prospective patients. You can expand your online presence to reach more people, too.
Give your brand the boost it needs with these three simple tips today.
About 60% of people check Google My Business when searching for reviews.
First, take the time to update your Google My Business (GMB) listing. Your GMB listing displays your:
Potential patients can check your GMB listing to learn more about your nursing home. They might click on the link to visit your website, too. If you haven’t claimed your GMB listing yet, start there.
Then, make an effort to direct more people to your GMB listing. You can get more Google reviews to keep your listing fresh.
About 85% of customers believe reviews older than three months are irrelevant. You need to keep generating reviews throughout the year. Otherwise, old reviews might impact your credibility.
Prospective patients might struggle to trust you as a result. Without brand trust, you might struggle to attract new patients.
Consider adding a page that’s dedicated to customer reviews to your website. Then, use a plugin to feed your GMB reviews to the page. Anyone who visits your website will see your latest patient reviews.
Then, add an eye-catching button asking people to post their own reviews on your GMB listing. Link the button to your GMB page. Creating a button will simplify the user experience, encouraging more people to post their reviews.
If your website is old, outdated, or slow, people might leave without clicking around. They might not click on the button for your GMB listing. You could miss a chance to learn how to increase reviews as a result.
Instead, take the time to update your website with the user experience (UX) in mind. A positive user experience will keep people lingering on your website. You can increase your clickthrough rate and dwell times, too.
Improving these metrics can benefit your search engine rankings. A better search engine ranking can help you:
If you’re neglecting the UX on your website, however, your bounce rate will rise. A high bounce rate can hurt your search engine rankings.
You can work with an experienced digital marketing agency to create a microsite with the UX in mind.
If you want to learn how to increase Google reviews for nursing homes, start using social media.
Social media marketing is an effective way to engage your target audience. You can even use your existing reviews from patients to get more Google reviews.
Reformat your Google reviews into an eye-catching branded visual post. You can work with a digital marketing agency or use Canva to design your post. Then, share your post on social media.
Make sure to use hashtags that are relevant to your industry. Then, write an engaging caption. Encourage your followers to post their own Google reviews.
Don’t forget to add a link to your GMB listing.
Providing the link will simplify the process for users. Making the process easier could encourage more people to post their reviews.
Take the time to share reviews from patients throughout the year. In addition to visual posts, you can also create video testimonials. Don’t forget to add a strong call to action to each post encouraging future reviews.
If you want to learn how to increase reviews on your GMB listing this year, consider asking in person.
Pay attention to when people rave about your care facility. If they’re happy, act on that good mood! Encourage them to share their thoughts on your Google My Business listing.
Try to connect with your patients and their children or caregivers. Getting reviews from multiple people can bolster your GMB listing. Meanwhile, prospective patients can get insight from multiple points of view.
For example, you might have a caregiver who wants to find a nursing home for their parent. They might want to hear about your nursing home from other caregivers. Perhaps they’re more concerned about the patient’s perspective.
Learning how to ask in person can take practice.
Don’t hesitate to ask, though. Otherwise, you might miss an opportunity.
Consider creating print materials with a QR code. The QR code can make it easier for people to visit your GMB listing.
If you’re not comfortable with asking in person, consider using email marketing instead. You can share emails that feature your latest reviews from patients. Then, add a button to the end of the email directing people to your GMB listing.
You can learn how to increase reviews while engaging your audience.
Then, review the results from your email campaigns to determine which call to action or subject lines produced the most results.
Learning how to get more Google reviews doesn’t have to feel complicated. Instead, give these three tips a try. With these strategies, you can get reviews from patients throughout the year.
You can boost your brand’s reputation and start reaching more prospective patients online.
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